It is 2019, and you are planning to buy a new smartphone because your current one is very old because it was a hand me down. Probably, Kifeesi(Uganda) or Nairoberry(Kenya) worked on you.

Whichever reason it is, you just need a new device. Well, if you are in the Android world, you have a wide variety of devices to choose from. The Apple Ecosystem has a wide variety of devices to choose from because of the extended support. You finally make up on your mind on which device to get. But wait, have you seen the storage options available at that price point you are getting?

Most people are unfortunately average consumers and do not know some of the things that could potentially eat up your device’s storage within a short period of time. Most smartphones today have amazing cameras that capture both photos and videos in great detail. This great detail means photos and videos are bulkier in terms of size. It obviously means that they will take up more storage capacity in your device.

For example, a minute video of 720p at 30 frames per second (basically means HD video) is about 60MB, while 1080p at 30 frames per second is about 130MB. Basically, 10 videos could easily amount to 1GB. And yes, this is probably not a lot of space to worry about now, but I am sure normal people will agree that if all factors were kept constant, they would like to keep their devices for a longer period. In this long period, you are probably going to take a lot of videos and photos and the phone you bought with a meagre 32GB or 64GB is probably running out of space.

Video size for iPhones (from Lifewire)

128GB should be a standard now on all high-end devices. I am no expert, but different manufacturers have proved that even lower costing devices can come with 128GB of internal storage at the base prices. These are Samsung, Huawei, Xiaomi. Notably, these are all Android manufacturers who have to compete amongst themselves to sell to the masses.

Apple Has a Different Strategy

In no way am I trying to bash iPhones, but even with the newly released 2019 devices from Apple that start at $700 (this price is probably higher if you are buying it at your local store), the base storage is unfortunately 64GB.

To get a higher storage option, e.g for the iPhone 11 (cheaper model) you must shell out an extra $50. And honestly, if you can afford this money, please pay it to get that 128GB version. If you are lucky enough, you will enjoy your device for a little longer.

Apple probably is using this as a strategy to boost its Services. Specifically, iCloud which offers online backup options for a price. This price is a little higher compared to the competition (Google drive) which has better offerings. But online back options are a whole different explanation.

Apple's iCloud subscription packages
Apple’s iCloud subscription packages

Unless you are deep into that Apple ecosystem and love privacy a lot (this is debatable), you do not need to get such an expensive package when much more reliable services like Google drive exist.

Google Drive options for cloud storage – 100GB for $2/month is one of the best deals

Another probable explanation that needs further analysis is that Apple believes it has no competitors. The lock of the Apple ecosystem and specifically because iOS is not used by any other company. I do not think Apple’s pricing scheme would be the same if iOS was used by more manufacturers.

I will not use all of it anyway, so why buy it?

Well, there is that group of people who just do not care about storage and yes, you are also valid. If you do not mind the less storage, it is also okay. I just hope you never have to complain about deleting your videos or even clearing some applications.

My only complaint is even if you are an average consumer of the device you are getting, you should not be ripped off just because you do not care or do not know what the standards are.

In all fairness though, I know the world is going to the cloud and everything is being saved there. There is no doubt about that. I have written this in the view of an African where subscription-based services are not exactly popular.


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